What does Coronavirus (COVID-19) mean for the Glass Industry Digital Marketing?
Only one thing, it has
never been a better time for digital marketing.
Surely, terrible things
are happening now. It puts pressure on the supply chains, contracts are being canceled, and business is on the
Not all companies will
stay untouched. In the Glass Industry, sales of which heavily depend on traditional international exhibitions, the
decline will affect manufacturers of machinery and equipment.
companies, that are able to redistribute their resources wisely, will be able to compensate the losses after the
hysteria with the coronavirus comes to the end.
The matter of the fact
is that after removing the restrictions, the market will experience a great demand in the fields that were paralyzed
during the crisis. The purchase boom of products and services will definitely take place.
In the Glass Industry,
for example, glass manufacturers will need to resume trainings, invite specialists to improve the production
efficiency, upgrade equipment and buy raw materials again.
How can glass industry
suppliers, such as machinery and equipment manufacturers or service companies, prepare themselves for this
The answer lies in
digital technologies that hardly suffer from the pandemic.
In conditions of
limited mobility, an agent, who sells equipment, cannot go to the factory with his brochures and presentations, and
cannot visit the exhibition to make a deal. But, if we look at the situation on the other hand, a huge resource has
been freed up, which must be used to get us ready for a quick recovery.
In times of failed
printed brochures and strict saving, what tools do marketing specialists have?
- Phone calls (everyone does not like cold calls, especially now).
- Emails (often goes to spam, this is not a secret).
- Social networks (information just drowning in a sea of not relevant news).
- Pricey promotion on the Internet
However, there is yet
another tool available, such as
- Specialized platforms that promote your brand, products and services and give your customers more ways to
discover and reach you.
As representatives of
one of these platforms we decided to temporarily remove the limit on the number of regular products and services
published on Glass Open Book for
newly registered companies.
Register your business
account and showcase your best products and services for free.
Take care of yourself
and your loved ones and do not be afraid to use all the possible opportunities to support and keep your business up
And let's stick
together in these difficult times.
Alexey Romankov and The Glass Open Book Team.